urban Outfiter- Private label Project social T, project help

Company is Urban Outfiter- Private label Project social T 

II: Defining Retailer’s Customer Profile: (Review Chapter 3 

Answer questions 1 to 7 in a combination of paragraph and simple bullet form.

1. 1-  Define the price point of the product category you are reviewing and give the retail price range for the key item top, fashion top and print, pattern or embellishment of the knit. (mass market, contemporary fast fashion, moderate, better, bridge, contemporary designer, etc.)

2. 2-  Define the generational cohort for this product. (Gen X, Gen Y, Gen Z etc.)

3. 3-  Define the point of view/shopping attitude. (tween, junior, fast fashion, need, want,

   desire, classic, sporty, preppy, edgy, professional, provocative, conservative, fashion

   forward, follower, contemporary, global, runway etc.) Give Evidence to support.

4. 4-  Where do their (Retailer you selected) customers shop. (other retailers or websites)

5. 5-  Benchmark Brands (best performing brands priced similarly to a customer’s brand

   choice)

6. 6-  Aspirational Brands (designer influences, street influences, Horizontal flow,

   downward flow, upward flow) Brands that this customer would desire if it were in

   their reach.

7. 7-  Consumer Muse (celebrity icons or movie/television characters this customer aspires

   to follow style; minimum of three. Images showing their “look” here are great.)

III: Shopping your Retailer’s current Line: (Product selected must be found in store. Online exclusives

not acceptable for this project.)

1- The Knit Key Item Top: Answer the specific information about your key item selection following the outline form below. List out “a-k” and answer the questions accordingly.

Insert sketch &/or photo of the current style you are detailing/selecting

the key item picture http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=38508388&category=BRANDS&color=010

1. a-  Written style description; make sure to clearly describe the style including all details. (use your own words, not from website)

2. b-  List the colors available in the store only. (Actual Names of the Colors)

3. c-  Fabric content (example: 100% cotton (find in care and content label))

4. d-  Fabric description/construction: (example: jersey, 2 x 2 rib)

5. e-  Trims: (example: overlock stitching, scalloped edge, studs, zippers, buttons)

6. f-  Describe the armhole, seam and hem construction. (set-in, dropped, raglan, dolman)

7. g-  Country of origin (review care label)

8. h-  Retail Price (Ticket vs. selling out the door price/promotion)

9. i-  Size Range (i.e. S-M-L)

10. j-  Number of colors (minimum of 6-10 colors to be a key item)

11. k-  Number of SKU’s (# of colors x the # of sizes)