A Case Analysis of Uber
Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.
Construct an eight-page analysis of Uber using the following criteria.
Analyze the market before Uberâ€s entry. Describe the inefficiency Uber exploited.
Explain Uberâ€s surge pricing in the context of shifts in supply and demand.
Evaluate Uberâ€s surge pricing in the context of price discrimination.
Apply the concepts of economies of scale and economies of scope to Uberâ€s business model.
Apply the concepts of game theory to Uberâ€s market.
Assess Uberâ€s potential for international expansion and potential trade policy issues.
Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
Discuss any asymmetric information issues with Uberâ€s business model.
Your essay must be at least eight pages in length (not counting the title and references pages) and include at least five peer-reviewed resources. Adhere to APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed.