Target Audience, marketing homework help

need a help

i need to answer this question based on Abercrombie and fitch shop

Target Audience

Your recommended target audience for your marketing communications campaign.

Consider the following when making your choices:

on what basis are you segmenting consumers? (demography? psychographics? attitudes? purchasing behaviour?)

 what are their likely motivation(s) towards your product?  do they have particular media consumption patterns?