Social Conginition – Comment on article, psychology homework help

Social cognition is greatly influenced by information overload. Because we are bombarded with thousands of stimuli, it is argued, we need to be efficient in screening, sorting, and storing social information. But an alternative view is that humans simply are not very good at remembering the content of information that is presented to them. Jacoby and Hoyer (1982) had subjects view a thirty-second videotape in U.S. shopping malls and then had them answer twelve

true/false questions pertaining to the videotape. Despite the facts that (a) the videotape was viewed under ideal conditions, (b) the tape was of short duration, and (c) the testing was done immediately after viewing, only 3.5 percent of the respondents answered all twelve questions correctly. Could it be that what we remember is simply not an accurate representation of what we see?

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