Demonstrate their knowledge of how to conduct a strategic

1. This task requires the Learner to demonstrate their knowledge of how to conduct a strategic analysis to develop organizational marketing objectives. This involves reviewing the organization’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. To enable you to do this, answer the following questions: 1a. Summarise financial management techniques. Answer 1b. Identify and briefly describe key provisions of relevant legislation, codes of practice and national standards affecting marketing operations. Answer 1c. Briefly discuss the principles and concepts of marketing and evaluation methodologies. Answer 1d. Compare strategic, operational and tactical analysis techniques. Answer